What toys are easy to sell at street stalls? Market analysis of popular toys in 2023
With the recovery of the street stall economy, toys have become the focus of many stall owners. This article will analyze the current market trends of street stall toys based on hot topics and hot content on the Internet in the past 10 days, and provide structured data for reference.
1. Top 5 best-selling street stall toys in 2023
| Ranking | Toy type | Reasons for hot sales | Suggested selling price (yuan) |
|---|---|---|---|
| 1 | stress relief toys | Strong demand for decompression and high repurchase rate | 5-15 |
| 2 | light toy | Eye-catching tools for street stalls at night | 10-30 |
| 3 | blind box toys | Satisfy curiosity | 15-50 |
| 4 | nostalgic toys | Arouse the feelings of those born in the 80s/90s | 8-20 |
| 5 | educational toys | Parents have strong purchasing intention | 20-100 |
2. Toy preferences of different consumer groups
| consumer group | Preferred toy type | buying motivation |
|---|---|---|
| Children (3-12 years old) | Sound and light toys, assembly toys | Instant entertainment needs |
| Teenagers (13-18 years old) | Blind boxes, trendy toys | Social attributes |
| Adults (19-35 years old) | Stress relief toys, nostalgic toys | emotional needs |
| parent group | Educational toys, safety toys | educational considerations |
3. Five golden rules for selecting street stall toys
1.Compact size: Easy to carry and display, reducing storage pressure
2.Affordable price: Street stall consumption is mainly impulse buying, and it is recommended that the unit price be controlled within 50 yuan.
3.visual impact: Choose toys that are brightly colored or light up and make sounds
4.Seasonal adaptation: Water guns are the main recommendation in summer and indoor toys are recommended in winter.
5.Security Compliance: Ensure to pass 3C certification and avoid legal risks
4. Three major trends in the toy market in 2023
| Trend type | Specific performance | business opportunity index |
|---|---|---|
| nostalgic economy | Retro toys such as tin frogs and bamboo dragonflies are hot sellers | ★★★★☆ |
| Decompress the economy | Kneadle, Infinite Rubik's Cube, etc. continue to be popular | ★★★★★ |
| Internet celebrity effect | Sales of the same toys on Douyin skyrocketed | ★★★☆☆ |
5. Suggestions on street stall toy business
1.Site selection strategy: Best in parks, around schools, night markets and other crowded places
2.Display skills: Use multi-layer display racks to dynamically demonstrate toy functions
3.Pricing strategy: Adopt a combination of "basic models to attract traffic + high-end models to make profits"
4.Promotional methods:Buy two get one free, trade-in, etc. to increase the unit price per customer
5.Inventory management: Maintain 20-30 SKUs and update 2-3 new products every week
From the above analysis, it can be seen that the street stall toy market in 2023 will show the characteristics of diversification, emotion and internet celebrity. Stall owners need to flexibly adjust their product structure according to target customer groups, venue characteristics and seasonal changes, and at the same time pay attention to product display methods and interactive experiences in order to stand out in the fiercely competitive market.
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