What brand of clothes do you give to your boyfriend? Hot Topics and Purchase Guide on the Internet in the past 10 days
In the past 10 days, the search volume of "gifts for boyfriends" has continued to rise, especially clothing items have become popular options. This article combines the popularity data of the entire network and consumer feedback to compile a practical purchasing guide to help you find the one that suits him best among many brands.
1. Ranking of popular men's clothing brands in the past 10 days
| Ranking | Brand Name | Popularity index | Main categories | Price range |
|---|---|---|---|---|
| 1 | Uniqlo | 98,000 | Basic T-shirt/shirt | RMB 99-399 |
| 2 | Li Ning | 72,000 | Sports suit | RMB 199-899 |
| 3 | Peacebird | 65,000 | Trendy sweatshirts | RMB 299-699 |
| 4 | ZARA | 59,000 | Casual jacket | RMB 199-799 |
| 5 | HaiLan Home | 43,000 | Business POLO shirt | RMB 159-459 |
2. Brand recommendations in different scenarios
1.Daily leisure: Uniqlo's U series basic model is known for its high cost performance. The search volume of "UT co-branded model" has increased by 120% in the past 10 days; ZARA's work pants have become a popular model for Xiaohongshu.
2.Exercise and fitness: Li Ning's "China Li Ning" series continues to rise in popularity, with Douyin related topics viewed 320 million times; Nike's Dri-FIT technology quick-drying clothes were recommended by many fitness bloggers.
3.Business venue: HaiLan Home’s iron-free shirts are on the hot list of JD.com, and Brooks Brothers’ classic suits are called “a choice that will not go wrong” by professionals.
3. The top 5 purchasing factors that consumers pay most attention to
| Focus on dimensions | Percentage | Representative Comments |
|---|---|---|
| Comfortable style | 34% | "My boyfriend has wide shoulders and needs to find a suitable brand for tailoring" |
| Brand tone | 28% | "I hope it can reflect both taste and not show old age" |
| Easy to manage | twenty two% | "It's best to choose a fabric that is anti-wrinkle-free" |
| Rationality of price | 12% | "Budget of about 500, please recommend" |
| Design details | 4% | "Small embroidery logo is more advanced than large prints" |
4. 3 practical shopping suggestions
1.Observe the closet: Pay attention to the brand size labels that your boyfriend often wears. 90% of boys will buy 2-3 familiar brands in a fixed manner.
2.Seasonal considerations: Among the recent new autumn clothing products, windbreaker (searching volume +65%) and knitted cardigans (+48%) have become the fastest-rising categories.
3.Matching: It is safer to choose a neutral color (black/grey/hidden blue). You can refer to the most liked color scheme under the topic of "#Boys Dressing" in Xiaohongshu.
5. Special date purchase reminder
Pre-sale data on Double Eleven shows that the price of pre-sale coupons for light luxury brands such as Tommy Hilfiger and Calvin Klein can reach 50% off. It is recommended to add it to the shopping cart in advance; domestic designer brand FMACM has to be reserved 15 days in advance due to celebrity street photography.
Last reminder: No matter which brand you choose, remember to keep your shopping receipts. The survey shows that 68% of boys will silently pay attention to the price after receiving the clothes, and the right gift can better reflect their feelings!
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