How to make hot topics: analysis of hot topics across the Internet in the past 10 days
In the era of information explosion, grabbing hot topics and hot content is the key to attracting traffic. This article will combine the hot topics on the Internet in the past 10 days to analyze how to create a theme and provide structured data reference.
1. Overview of hot topics on the Internet in the past 10 days
The following are the most popular topic categories and representative events on the entire network in the past 10 days (taking October 2023 as an example):
| Classification | hot topics | heat index |
|---|---|---|
| Technology | Apple iPhone 15 launch controversy | ★★★★★ |
| Entertainment | The aftermath of a celebrity’s divorce incident | ★★★★☆ |
| society | National Day Holiday Tourism Data Inventory | ★★★★☆ |
| health | Fall flu prevention guide | ★★★☆☆ |
| Finance | Global stock market volatility analysis | ★★★☆☆ |
2. Steps on how to create popular themes
1. Determine the theme direction
Choose topic categories based on your target audience and platform characteristics. For example: the technology category is suitable for professional media, and the entertainment category is suitable for social media.
2. Collect hotspot data
Use tools (such as Baidu Index, Weibo hot searches, Google Trends) to filter hot keywords and organize related events. For example:
| Tools | Function |
|---|---|
| Baidu Index | View keyword search trends |
| Hot searches on Weibo | Track real-time topic discussion volume |
| Google Trends | Analyze global hotspot distribution |
3. Content creation skills
(1)Title optimization: Combined with hot keywords, such as "Full analysis of iPhone 15 heating problems".
(2)Cutting in from multiple angles: The same event can be expanded from aspects such as controversial points, expert opinions, and user feedback.
(3)Data support: Quote authoritative data or research results to enhance your persuasiveness.
3. Popular theme production cases
Take "National Day Tourism Data" as an example:
| structure | Content examples |
|---|---|
| Title | "2023 National Day Tourism Report: These cities are the most popular" |
| Introduction | Attract readers with data overviews, such as "The country received 826 million tourists." |
| Text | It is divided into subsections such as city rankings, consumption trends, and traffic congestion. |
| ending | Summary + future prediction, such as "nearby travel may become a new trend next year". |
4. Precautions
1.Timeliness: Hot topics require quick response within 3-5 days.
2.authenticity: Avoid spreading unverified information.
3.Differentiation: Avoid homogenization of content and add unique viewpoints or exclusive data.
Through the above methods, you can efficiently produce popular topic content that meets market demand. Continuously paying attention to trend changes and flexibly adjusting strategies will be the key to maintaining competitiveness in the long term.
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