How much does a hot pot bottom cost? Hot Topics and Price Analysis on the Internet in the past 10 Days
Recently, the price of hot pot bottoms has become a hot topic on social platforms. From "pot bottoms assassin" to discussions on regional differences, consumers' demand for transparent hot pot consumption has increased significantly. This article combines hot data on the entire network for the past 10 days to structure the pot bottom pricing strategy of mainstream hot pot brands.
1. Check out hot search topics
| Keywords | Hot search platforms | Discussion volume (10,000) | Core dispute points |
|---|---|---|---|
| Hotpot pot bottom assassin | Weibo/Tiktok | 128.5 | The unit price of some stores exceeds 80 yuan |
| Bottom packing fee | Little Red Book | 34.2 | Should I charge the bottom fee for Chongqing old hot pot? |
| DIY pot bottom tutorial | B station | 21.7 | Cost estimation of homemade pot bottoms |
| Pot bottom recycling exposed | Headline News | 89.3 | Some merchants reuse old oil |
2. Comparison of the price of pot bottom of mainstream brands
| Brand Type | Representative of the enterprise | Basic pot bottom price | Specialty pot bottom premium | Regional differences |
|---|---|---|---|---|
| Chain hot pot | Underwater fishing | RMB 38-58 | Tomato pot + 12 yuan | First-tier cities are 10% more expensive |
| Sichuan and Chongqing old stove | Xiaolongkan | RMB 28-48 | Butter pan + 8 yuan | 15% cheaper locally |
| Single hot pot | Xiabu Xiabu | RMB 15-25 | Curry pot + 5 yuan | National unified price |
| Self-service hotpot | Donglaishun | Included in meal fee | No additional charge | Different branch standards |
3. Consumer survey data
| Research dimensions | Percentage | Typical comments |
|---|---|---|
| Accept less than 30 yuan | 62% | "The cost of pot bottom does not exceed 10 yuan" |
| Wish to pay for the special pot base | 28% | "The bottom of the flower-gauze chicken pot is worth 68 yuan" |
| Pay attention to food safety | 87% | "Refusing to recycle oil, admit it even if it is more expensive" |
| Give up consumption due to pot bottom | 41% | "The bottom of two people's meals accounts for 1/3 of the budget" |
4. Industry cost analysis
According to the catering supply chain data, the cost of common pot base raw materials is as follows: the wholesale price of butter base is 18-25 yuan/kg, mushroom soup buns are 7-12 yuan/substitute, and tomato base is 9-15 yuan/liter. After adding labor and energy consumption, the cost of a single pot is about 15-35 yuan, which has a 100-300% premium space with the terminal price.
V. Consumption Trend Forecast
1.Transparent pricing: More brands will disclose the proportion of pot bottom ingredients and cost
2.Split fee: The "pot bottom + small ingredients" independent selection mode appears
3.Environmental protection upgrade: The expected premium for biodegradable packaging pot bottom is 5-8 yuan
4.Regional pricing: New first-tier cities may become the main battlefield for price wars
The current hot pot market is transforming from "small profits at the bottom" to "value service". It is recommended that consumers check real-time prices through the official APP and choose chain brands with open kitchens and bright stoves. At the same time, they can pay attention to the discount period for the bottom after 22 o'clock at night.
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